Measuring what actually matters.
Marketing teams are drowning in metrics that don't move the needle. Clicks, impressions, and engagement rates tell you *what* happened, but rarely *why* or what it means for the brand's long-term health.
Share of Search
The leading indicator
Share of Search has been proven to be a leading indicator of Share of Market. By tracking how often people search for your brand compared to your competitors, we can predict market movement months in advance.
Formula: Your Brand Search Volume / (Total Category Brand Search Volume)
Category Demand
Market context
Is your growth real, or just a rising tide? We track generic category keywords (e.g. "marketing analytics software") to show if you are outmaneuvering the market or just riding a wave.
Regional Performance
Geographic granularity
Brand performance varies wildy by region. A global average hides the truth. We break down search data by country (US, UK, CA, AU, and more) so you can spot where you're losing ground before it hits the bottom line.
Start measuring properly today.
Join forward-thinking B2B marketing teams who use BrandLift to guide their strategy.
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