Insights

Thinking on brand, measurement, and marketing science.

Brand tracking without surveys: A new approach

Why search data is the most reliable proxy for mental availability in B2B markets.

Looking at the data behind the most important metric in modern brand management.

How to use search volume patterns to find the moments your customers enter the market.

We surveyed 500 CMOs to understand how they are justifying brand investment this year.

Why consistency beats creativity when it comes to long-term memory structures.

The Marketing Efficiency Ratio is a blunt instrument. Here is a better way to measure impact.