Software built from years of real client brand work.
BrandLift's software mission to measure brand comes from a depth of experience working in-house and in deep consulting engagements.
Our work is rooted in marketing science, not marketing folklore. We draw from the best data on how brands grow — from the Ehrenberg-Bass Institute, Binet & Field, the LinkedIn B2B Institute, and more.
Our Philosophy
Brand isn't just how you look or what you say — it's how well you're remembered, especially when buyers aren't yet in market.
It's not about soft impressions or gut instinct. It's about building mental availability, distinctiveness, and long-term demand. All of which can be measured. All of which can be operationalized.
Brand isn't a campaign. It's continuity.
About the Founder
Liam Moroney spent more than 15 years in-house as a marketing leader in the B2B SaaS startup space, living and breathing the 'growth at all costs' world that has finally reached its expiration.
He started BrandLift because he saw many great companies getting stuck treating brand as an afterthought. They'd invest heavily in demand generation, product development, and sales but leave brand to chance or as a luxury for later.